When the audience enters the website, they are greeted with the latest news from Adele, be it a new song, a new music video, or any radio or magazine interviews. The design, again, is very simplistic and the website utilises all the available space; most websites have a border around each post so it doesn’t look crowded but I feel like the use of all the space is very effective in that it stands out a lot more and captures the audience’s attention better. Each post on the home page is shown as a picture, from magazine covers to a photo of a conversation with another artist, and takes us to the post when we click on it. In this case, clicking on this would open the music video for Adele’s new song, Hello.

At the bottom of the page, there is a little message from Adele, which briefly goes over her life as a child and how she’s always wanted to grow up and be her own self. She also talks about her new album, 25, and how her life experiences have shaped the album in some sort of way. I really like the idea of a note from the artist as a part of the website as it creates a much more personal atmosphere and reinforces the sense of intimacy between Adele and the audience.